In this paper, the main purpose is to make clear the basic character of horticulture production area in Fukuoka prefecture. The main method of analysis is management consulting method. It means we make the consulting index of structure, management control, and organization. The consulting index of structure means number of farmer, yield per farmer, unit price of farmer and so on. The consulting index of management control means the level of strategy and control method in production and selling. The consulting index of organization means the level of homogeneity and the ability of revolution and so on. In this analysis, we try to make clear the basic character of strawberry production area in Fukuoka prefecture by using such a consulting index. The management consulting method is still useful for horticulture production area. Because of, the recent horticulture production area become more complicated. And recent combination of cooperatives induce the merger of such production areas. In this condition, it is so useful that make clear the basic character of horticulture production areas by using management consulting method.
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