九州大学大学院生物資源環境科学府農業資源経済学専攻食料流通学研究室
Laboratory of Food Marketing, Department of Agriculture and Resource Economics, Graduate School of Bioresource and Bioenvironmental Sciences, Kyushu University
九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座食料流通学研究室
Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University
九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座食料流通学研究室
Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University
This paper focuses on consumer reactions to the fresh food internet shopping on Korea beef. In the paper, we have analyzed an effective relation in consumer's perceived qualities, the evaluation of commodities and the evaluation of fresh food internet shopping. As a result, two effective relations were found. Firstly, consumer's perceived qualities affect the evaluation of commodities. Secondly, the evaluation of commodities affects t-he evaluation of fresh food internet shopping. This result means consumer's quality evaluation affects consumer's evaluation of fresh food internet shopping. This paper indicates that the consumer's perceived qualities and evaluation of commodities are very important which is relating with the fresh food internet shopping.