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<図書>
Archaeology is a brand! : the meaning of archaeology in contemporary popular culture

責任表示 Cornelius Holtorf ; illustrated by Quentin Drew
データ種別 図書
出版者 Walnut Creek, Calif. : Left Coast Press
出版年 c2007
本文言語 英語
大きさ ix, 183 p. : ill. ; 22 cm
概要 Archaeology is a regular feature in daily life and popular cultureawhat is the impact of this fact on the field? To answer this question, Cornelius Holtorf examines and compares media portrayals of a...chaeology in England, Germany, Sweden and the USA. He also analyses the gaps between media presentations and audience knowledge and attraction to the subject. In his inviting, populist style, Holtorf discusses strategies with which archaeologists can engage with popular representations of themselves and their profession. Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture. Features: flip-book cartoons, cartoons, case studies, resources
Archaeology is a regular feature in daily life and popular cultureawhat is the impact of this fact on the field? To answer this question, Cornelius Holtorf examines and compares media portrayals of archaeology in England, Germany, Sweden and the USA. He also analyses the gaps between media presentations and audience knowledge and attraction to the subject. In his inviting, populist style, Holtorf discusses strategies with which archaeologists can engage with popular representations of themselves and their profession. Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture. Features: flip-book cartoons, cartoons, case studies, resources
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目次 Investigating the meaning of archaeology in popular culture
Archaeology : a trendy subject
Approaching the field
A travel log
Archaeology in the mass media
Archaeology on tv
Germany : Gisela Graichen's adventure archaeology
Sweden : Göran Burenhult's exotic explorations
Great Britain : Time Team's digging detectives
Archaeology in newspapers
What people are thinking about archaeology
The single most significant source of information about archaeology is tv
The most common association people have with "archaeology" is digging up things
People enjoy "doing" archaeology themselves
Discussion
The archaeologist in popular culture : key themes
The A theme : the archaeologist as adventurer
The D theme : the archaeologist as detective
The R theme : the archaeologist making profound revelations
The C theme : the archaeologist taking care of ancient sites and finds
The archaeologist's clothes
Alternative themes .
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所蔵情報

: pbk 比文 文化動態 058212008000706 202.5/H 83 2007

書誌詳細

一般注記 Includes bibliographical references and index
著者標目 Holtorf, Cornelius, 1968-
件 名 LCSH:Archaeology -- Social aspects  全ての件名で検索
LCSH:Popular culture -- Great Britain  全ての件名で検索
LCSH:Popular culture -- Germany  全ての件名で検索
LCSH:Popular culture -- Sweden  全ての件名で検索
LCSH:Popular culture -- United States  全ての件名で検索
LCSH:Mass media -- Social aspects  全ての件名で検索
LCSH:Archaeology -- Public opinion  全ての件名で検索
LCSH:Archaeologists -- Public opinion  全ての件名で検索
分 類 LCC:CC175
DC22:930.1
書誌ID 1001351277
ISBN 9781598741797
NCID BA85987883
巻冊次 : pbk ; ISBN:9781598741797
: hbk ; ISBN:9781598741780
登録日 2009.09.18
更新日 2009.09.18

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