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<図書>
The illusion of public opinion : fact and artifact in American public opinion polls

責任表示 George F. Bishop
データ種別 図書
出版者 Lanham : Rowman & Littlefield
出版年 c2005
本文言語 英語
大きさ xx, 223 p. : ill. ; 24 cm
概要 In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as 'public opinion' in mass media today is an illusion, an artifact of measurem...nt created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today.
In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today.
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目次 The elusiveness of "public opinion"
Illusory opinions on public affairs
Survey questions and reality
The changing American voter : fact and artifact
September 11's ephemeral opinions
Ambiguities of measurement
Spurious impressions in the press
Illusions of causality : asking why?
Improving the measurement of public opinion.

所蔵情報

: pbk 中央図 3E 058212006010554 361.47/B 47 2005

書誌詳細

一般注記 Includes bibliographical references (p. 203-213) and index
著者標目 *Bishop, George F.
件 名 LCSH:Public opinion -- United States  全ての件名で検索
LCSH:Public opinion polls
分 類 LCC:HN90.P8
DC22:303.3/8/0973
書誌ID 1001280982
ISBN 074251644X
NCID BA6904969X
巻冊次 : cloth ; ISBN:074251644X
: pbk ; ISBN:0742516458
登録日 2009.09.18
更新日 2009.09.18

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