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<図書>
Marketing of agricultural products

責任表示 Richard L. Kohls, Joseph N. Uhl
データ種別 図書
9th ed
出版者 Upper Saddle River, N.J. : Prentice Hall
出版年 c2002
本文言語 英語
大きさ xv, 544 p. : ill., maps ; 26 cm
概要 The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade...data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing. 続きを見る

所蔵情報


理系図2F 開架 003212001008938 611.4/Ko 27/a 2002

理系図2F 開架 003212001008941 611.4/Ko 27/aA 2002

理系図2F 開架 003212001008953 611.4/Ko 27/aB 2002

理系図2F 開架 003212002003801 611.4/Ko 27/aC 2002

書誌詳細

一般注記 Includes bibliographical references and index
Previous ed.: 1998
著者標目 *Kohls, Richard L. (Richard Louis), 1921-
Uhl, Joseph N.
件 名 LCSH:Produce trade
LCSH:Farm produce -- Marketing  全ての件名で検索
LCSH:Produce trade -- United States  全ての件名で検索
LCSH:Farm produce -- United States -- Marketing  全ての件名で検索
分 類 LCC:HD9000.5
DC21:381/.41
書誌ID 1000949620
ISBN 0130105848
NCID BA54191256
巻冊次 ISBN:0130105848
登録日 2009.09.16
更新日 2009.09.16

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