このページのリンク

利用統計

  • このページへのアクセス:340回

  • 貸出数:12回
    (1年以内の貸出数:0回)

<図書>
Analyzing decision making : metric conjoint analysis

責任表示 Jordan J. Louviere
シリーズ Sage university papers series ; . Quantitative applications in the social sciences ; no. 07-067
データ種別 図書
出版者 Newbury Park : Sage Publications
出版年 c1988
本文言語 英語
大きさ 95 p. : ill. ; 22 cm
概要 This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the...chosen behavior of individuals or the populations they represent. Although conjoint analysis has so far been used chiefly by those seeking to explain consumer behavior in the marketplace, it is a method that can easily be applied to other kinds of decisionmaking. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, constitute the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals. 続きを見る

所蔵情報


中央図 自動書庫 068172195003517 301.6/Sa 16/67 1988

書誌詳細

一般注記 Bibliography: p. 89-94
著者標目 *Louviere, Jordan J.
分 類 NDC8:301.6
NDC8:336.1
書誌ID 1000113103
ISBN 0803927576
NCID BA04028945
巻冊次 ISBN:0803927576
登録日 2009.09.10
更新日 2009.09.10

類似資料

この資料を見た人はこんな資料も見ています

この資料を借りた人はこんな資料も借りています