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Large scale solidarity must meet the problem of establishing both unity and expansion, which is parallel to the adjusting problem between bonding and bridging social capital. In this paper, we explore... the functioning of social norms, especially generalized reciprocity, as a social device to promote large scale solidarity beyond the above-mentioned problem. In our original net-base theoretical framework, the key factor that cultivates generalized reciprocity is net-base diversity, because it should stimulate network imagination (i.e. belief that help will be returned someday, by someone, in terms of various net-base linkage). Considering this net-base condition, we examine the original effects of generalized reciprocity on solidarity by utilizing internet survey data we gathered in 2012. Main findings are as follows. Controlling for net-base diversity, generalized reciprocity indicates significant effects, especially on heterogeneous solidarity and on higher order homogeneous solidarity as well. Secondly, generalized reciprocity has different characteristics than trust and tolerance. For instance, it is more strongly correlated with the experience of receiving help from somebody unknown. We discuss that the underlying mechanism of this property is related to 'imagined community' rather than 'strength of weak ties.show more
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