<紀要論文>
TVCMにおけるスプリット・スクリーン表現の問題点と課題 : 国内の放映作品の分析をとおして

作成者
本文言語
出版者
発行日
収録物名
開始ページ
終了ページ
出版タイプ
アクセス権
JaLC DOI
概要 There is a method of dividing a screen into the expression technique of TVCM and showing it two or more images simultaneously. It is the so-called "Split-Screen." It is used for looking forward to the... trial of graphic design with emphasis of the goods characteristic, extension of an image, a figurative expression, and so on. For the background according to which a split screen is introduced into TVCM, social and technical backgrounds, such as increase of the amount of information, improvement in the speed of action or thinking, and enlargement of the accuracy of a television set, can be considered. Furthermore, restrictions of the time given to TVCM and demands from a sponsor are also one of the reasons. Moreover it is also a fact that the environment of the work which can perform screen division and composition easily has been improved. However, a "Split-Screen" must not cause a audience's visual confusion, and it must carry out usage which considered the message and expressional adjustment, and the suitable effect of communication of TVCM.続きを見る
目次 1. はじめに
2. テレビ画面の情報処理の現状
3. C M のスプリット・スクリーン効果~圏内放映作品の分析をとおして~
4. スプリツトが採用される理由

本文ファイル

pdf p001 pdf 12.6 MB 1,071  

詳細

PISSN
NCID
レコードID
登録日 2020.04.08
更新日 2023.06.21

この資料を見た人はこんな資料も見ています