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1. Brief review of MNC theory 1.1 The emerge of FDI and MNC Theory 1.2 The positioning of the research of Bartlett and Ghoshal (1989) 2. The Framework of Bartlett and Ghoshal (1989) 2.1 Types of MNC organizations 2.2 The new solution:transnational model 2.3 Contribution and problems of Bartlett and Ghoshal’s framework 3. The overseas business of Kao in 1980s 3.1 General information:The outward FDI of Japan 3.2 The FDI activities of Kao 4. The problems of comparison of Kao, P&G and Unilever 4.1 The different composition structure of business 4.2 The different positioning of strategy and structure 4.3 Re-evaluation of the three companies 5. Conclusion
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