<電子ブック>
Glocal pharma : international brands and the imagination of local masculinity

責任表示
著者
本文言語
出版者
出版年
出版地
関連情報
概要 Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to sh...ow how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.続きを見る
目次 Introduction: global pharmaceuticalization
Governing by drugs: conniving patients, beguiled doctors and disciplining drugs
'A few good men' are not enough: upsetting general categories with specific knowledge when making reimbursement decisions
The Swedish medical discourse: impotence, erectile dysfunction and Viagra in Lukartigningen
Alpha-blockers and a weaker pharmaceutical influence on medical discourse
Enrolling men, their doctors and partners: individual and collective responses to erectile dysfunction
Viagra selfhood: pharmaceutical advertising and the visual formations of Swedish masculinity
Conclusions: global pharma and the Swedish Viagra man.
本文を見る Full text available from Taylor & Francis eBooks Open Access

詳細

レコードID
主題
SSID
LCCN
NBN
eISBN
XISBN
登録日 2020.06.27
更新日 2020.06.28