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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing

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目次 Industry, retail, or the consumer : who controls the market?
How much is each customer worth?
Relationship strategies to win over and keep customers
The new integrated communication scenario based on relationship-marketing strategies
Creating results
Relationship marketing in action
Database intelligence
Financial analysis : the unquestionable proof of the results
Successful cases
The future of marketing communication.
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登録日 2020.06.27
更新日 2020.06.28