0023-6152

AA00697606

6770297

In recent years, in the context of increasing environmental concerns in Japan, a growing number of consumers are more likely to purchase environmentally friendly agricultural products and foods, which gives a positive meaning for farmers to use environmentally friendly technology for agricultural production, such as using environmentally friendly fertilizers. A bio–concentrated liquid fertilizer (Bio–CLF), an innovative and environmentally friendly fertilizer derived from the current methane fermentation digested liquid fertilizers, was developed. However, producers’ evaluation of Bio–CLF, especially the intention of farmers to use Bio–CLF, has not yet been clarified. To fill this gap, a logistic regression analysis was used in this study to analyze farmers’ use intention toward Bio–CLF. The data were collected through an Internet survey administered in Japan by a market research company, and the final sample size was determined to be 263. The results indicated that farmers who had experience in using methane fermentation digested liquid fertilizer, and farmers with more knowledge of SDGs, were found to have a high intention to use Bio–CLF. Additionally, when compared with other management style farmers, outdoor vegetable farmers were found to be more likely to use Bio–CLF. Based on these results, we propose sales strategies for future Bio–CLF sales development.