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＜departmental bulletin paper＞
Estimating Willingness to Pay for Switching to Bring Shopping Bags in Vietnam

Creator	Creator Name TRAN, Linh Thi Ut Affiliation Affiliation Name Laboratory of Environmental Economics, Department of Agricultural and Resource Economics, Graduate School of Bioresource and Bioenvironmental Sciences, Kyushu University 九州大学大学院生物資源環境科学府
	Author PID K005864 60392578 0000-0002-4286-796X Creator Name TAKAHASHI, Yoshifumi 髙橋, 義文タカハシ, ヨシフミ Affiliation Affiliation Name Laboratory of Environmental Economics, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University 九州大学大学院農学研究院
	Author PID K003727 60597277 Creator Name NOMURA, Hisako 野村, 久子ノムラ, ヒサコ Affiliation Affiliation Name Laboratory of International Agricultural Development Studies, Center for Promotion of International Education and Research, Faculty of Agriculture, Kyushu University 九州大学大学院農学研究院
	Author PID K002507 20356299 Creator Name YABE, Mitsuyasu 矢部, 光保ヤベ, ミツヤス Affiliation Affiliation Name Laboratory of Environmental Economics, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University 九州大学大学院農学研究院
Language	English
Publisher	Faculty of Agriculture, Kyushu University
Publisher	九州大学大学院農学研究院
Date	2023-03
Source Title	Journal of the Faculty of Agriculture, Kyushu University
Vol	68
Issue	1
First Page	91
Last Page	100
Publication Type	Version of Record
Access Rights	open access
Crossref DOI	https://doi.org/10.5109/6770296

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PISSN	0023-6152
NCID	AA00697606
Record ID	6770296
Subject Terms	Contingent Valuation Method
	plastic bag
	Structural Equation Modelling
	Theory of Planned
	Behavior
	willingness to pay
Notes	This study aims to estimate the factors affecting consumers’ willingness to pay (WTP) plastic bag fees that make them agree to carry their own bags during shopping in Vietnam. Structural Equation Modelling (SEM) was applied to determine the meaningful relationship between WTP and Attitude (AT), Subjective norms (SN), Perceived behavior (PB), and Eco–Literature (EL). The survey was conducted online using a structured questionnaire through nationwide social media distribution. The main findings indicate that three latent variables AT, SN, and PB have insignificant effects on WTP. Only EL had a significant relationship with WTP. More precisely, in this relationship, the responses of environmentally aware women were stronger than those of men who agreed to bring their bags. Additionally, the fee that could affect consumers’ behavior toward reducing plastic bags was found to be at least 850.5 dong/bag (≈ 0.04 USD). This research contributes valuable evidence for the policymakers to complete Directive No. 33 which would issue a fee for plastic bags in the future. Besides, the research also provides better knowledge of consumers for using shopping bags.
Funding Information	Funder Name Human Resource Development Scholarship by Japanese Grant Aid
Created Date	2023.03.07
Modified Date	2023.08.02