According to Higgins’ Regulatory Fit Theory (2007), “Feeling Right” is created by Regulatory Fits in which the goal orientation and strategy match. “Feeling Right” is the subjective sense that “I am pursuing my goals using the right means (Ozaki, 2011)”. The purpose of this study is to classify situations in which a “Feeling Right” arises the strategies used in those situations, and emotions that arise. In this study, 78 female university students were surveyed about “Feeling Right” in their daily life. Consequently, questions for three situations and strategies to be used in each were developed, and emotions were classified into nine categories. It is difficult to classify the strategies as eager and vigilant, therefore, it is necessary to further examine the components of the strategies, in order to apply the strategies in Regulatory Fit Theory. In case of emotions, using time-series analysis will help examine the influence of “Feeling Right” and other emotions. It is necessary to consider the strategies that can be used in daily situations.
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