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＜departmental bulletin paper＞
A Contrastive Analysis between Japanese and Chinese Cosmetic Advertising Discourse: With Reference to the Utterance Information
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| Abstract | It is no exaggeration to say that we live in a world of advertisements. We can see, hear, and read ads anywhere and anytime. Advertising is a form of communication between advertisers and audiences, a...nd it has an influence and persuades people to believe them and and buy not only in China but also in Japan. What kinds of utterances are used in advertisements? And does the information in advertisements differ between Japan and China? This research tries to answer the questions raised by revealing the features of information and the communicative strategies of advertising discourse at the macro-level. The advertisements for cosmetics were chosen from magazines in both countries. The results show that advertisements in China tend to appeal from the effects of cosmetics and to use the utterances from celebrities in order to impressively advertise products. The communicative strategies tend to be much more claimable and persuasive. On the contrary, advertisements in Japan tend to appeal to their audience to buy the product by showing the surrounding circumstances and by addressing to the audience to make a close relationship with them. The communicative strategies tend to be much more suggestive.show more |
| Table of Contents | 1. はじめに 2. 先行研究と本研究の位置付け 3. 研究方法と調査資料の説明 3. 1 化粧品広告の発話の内容 3. 2 調査資料の説明 4. 広告ディスコースでは、何が話されているか 4. 1 広告ディスコースの構成 4. 2 広告の発話の内容 4. 3 広告の発話の内容の分析の結果のまとめ 5. 考察 6. 終りに 参考文献 分析対象雑誌show more |
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| Created Date | 2021.10.07 |
| Modified Date | 2021.12.13 |