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＜departmental bulletin paper＞
A Research on the History of Commercial Animation in Japan: Through the Case Studies of TOEI ANIMATION CO.,LTD
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| Abstract | Animation industry is very promising in Japan. TOEI ANIMATION CO.,LTD has been a leading company in the Japanese animation industry. The purpose of this paper is to clarify some factors for the commer...cial success of TOEI ANIMATION. First, it is examined what kind of animation works have contributed to the profit of TOEI ANIMATION. Secondarily, the history of commercial animation in Japan and the role that TOEI ANIMATION has played is examined. In conclusion, it is examined how TOEI ANIMATION has kept the position as a leading company. Commercial animation in Japan has developed by the expansion of amusement culture through economic growth and the diversification of people’s sense of values. TOEI ANIMATION has played the role in maintaining and expansing the business model of animation by keeping chiefly producing works for children and families while corresponding to the technical improvement, the talent appearing, and the diversification of media, etc. The strength for business model of animation can be found in the various usages of one work. TOEI ANIMATION has produced the coming-of-age tales that is comprehensible, bright, positive, sympathizing for children and families. These works have made TOEI ANIMATION easy to execute the business model of animation inside and outside the country. This is one of the success factor for TOEI ANIMATION.show more |
| Table of Contents | 1 .序論 2. T社の制作してきた作品 3. 日本の商業アニメーション作品の軌跡 4. 結論 |
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| Created Date | 2020.04.17 |
| Modified Date | 2023.06.21 |