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＜departmental bulletin paper＞
Consumer Willingness to Pay for Food Safety in Shanghai China : A Case Study of Gap–Certified Milk

Creator
Creator Name
Chen, Tinggui
Affiliation
Affiliation Name
College of Economics and Management, Shanghai Ocean University
Creator Name
Song, Min
Affiliation
Affiliation Name
Institute of Agricultural Resources and Regional Planning, Chinese Academy of Agricultural Sciences
Author PID
K003167
Creator Name
Nanseki, Teruaki
南石, 晃明
Affiliation
Affiliation Name
Faculty of Agriculture, Kyushu University
九州大学大学院農学研究院
Author PID
K003813
Creator Name
Takeuchi, Shigeyoshi
竹内, 重吉
Affiliation
Affiliation Name
Faculty of Agriculture, Kyushu University
九州大学大学院農学研究院
Creator Name
Zhou, Hui
Affiliation
Affiliation Name
Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences
Creator Name
Li, Dongpo
Affiliation
Affiliation Name
Institute of Rural Economics, Hebei Academy of Social Sciences
Language
English
Publisher
Faculty of Agriculture, Kyushu University
九州大学大学院農学研究院
Date
2013-09
Source Title
Journal of the Faculty of Agriculture, Kyushu University
Vol
58
Issue
2
First Page
467
Last Page
473
Publication Type
Version of Record
Access Rights
open access
Crossref DOI
https://doi.org/10.5109/27380
Related DOI
Journal of the Faculty of Agriculture, Kyushu University || 58(2) || p467-473
九州大学大学院農学研究院紀要 || 58(2) || p467-473
http://www.agr.kyushu-u.ac.jp/
Related URI
Journal of the Faculty of Agriculture, Kyushu University || 58(2) || p467-473
九州大学大学院農学研究院紀要 || 58(2) || p467-473
http://www.agr.kyushu-u.ac.jp/
Relation
Journal of the Faculty of Agriculture, Kyushu University || 58(2) || p467-473
九州大学大学院農学研究院紀要 || 58(2) || p467-473
http://www.agr.kyushu-u.ac.jp/

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Details

PISSN
0023-6152
NCID
AA00697606
Record ID
27380
Peer-Reviewed
Unrefereed
Subject Terms
food safety
GAP
milk
WTP
ISSN
0023-6152
NCID
AA00697606
Notes
From the melamine incident of Sanlu milk powder in 2008 to the illegal food additives incident of Bright Dairy in 2012, the food safety problems of milk have been plaguing the Chinese National diet. This paper analyzed consumer willingness to pay for food safety in Shanghai China through a case study of GAP certified milk. Shanghai consumers were selected for the survey, in which a contingent valuation was conducted. The study found that consumers were willing to pay for GAP certificated milk at an average price of 2.38 RMB/250 ml, 18.5% higher than the ordinary milk price. The results of the binary logistic regression model showed that the factors that affect consumers’ willingness to pay include gender, income, the price of GAP certified milk and whether there were preschoolers in the household as statistically significant.
Created Date 2013.10.08
Modified Date 2022.11.11

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