Analysis of Consumers’ Preferences towards Japanese Tomatoes Shipped by Sea: From a Tasting Survey of Middle-Income Consumers in Hong Kong - Collections

＜departmental bulletin paper＞
Analysis of Consumers’ Preferences towards Japanese Tomatoes Shipped by Sea: From a Tasting Survey of Middle-Income Consumers in Hong Kong

Creator	Creator Name 石橋, 咲季 Ishibashi, Saki イシバシ, サキ Affiliation Affiliation Name 元九州大学大学院生物資源環境科学府 Former Graduate School of Bioresource and Bioenvironmental Sciences, Kyushu University
	Author PID K006782 Creator Name 劉, 然 Liu, Ran Affiliation Affiliation Name 九州大学大学院農学研究院農業資源経済学部門食料流通学研究分野 Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, School of Agriculture, Kyushu University
	Author PID K003567 Creator Name 森高, 正博 Moritaka, Masahiro モリタカ, マサヒロ Affiliation Affiliation Name 九州大学大学院農学研究院農業資源経済学部門食料流通学研究分野 Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, School of Agriculture, Kyushu University
	Creator Name 三牧, 奈美 Mimaki, Nami ミマキ, ナミ Affiliation Affiliation Name 熊本県農業研究センターアグリシステム総合研究所 Agricultural Japan Inst. of Systems Res., Kumamoto Agricultural Research Center
	Creator Name 塚崎, 守啓 Tsukazaki, Morihiro ツカザキ, モリヒロ Affiliation Affiliation Name 福岡県農林業総合試験場資源活用センター流通・加工部 Fukuoka Agriculture and Forestry Research Center
	Author PID K007092 Creator Name 田中, 良奈 Tanaka, Fumina タナカ, フミナ Affiliation Affiliation Name 九州大学大学院農学研究院環境農学部門生産環境科学講座農産食料流通工学研究室 Professor of Faculty of Agriculture, Kyushu University
	Creator Name 田尻, 一裕 Tajiri, Kazuhiro タジリ, カズヒロ Affiliation Affiliation Name 熊本県農業研究センターアグリシステム総合研究所 Agricultural Japan Inst. of Systems Res., Kumamoto Agricultural Research Center
	Creator Name 馬場, 紀子 Baba, Noriko ババ, ノリコ Affiliation Affiliation Name 福岡県農林業総合試験場資源活用センター流通・加工部 Fukuoka Agriculture and Forestry Research Center
	Author PID K003200 Creator Name 田中, 史彦 Tanaka, Fumihiko タナカ, フミヒコ Affiliation Affiliation Name 九州大学大学院農学研究院環境農学部門生産環境科学講座農産食料流通工学研究室 Professor of Faculty of Agriculture, Kyushu University
	Author PID K002242 Creator Name 福田, 晋 Fukuda, Susumu フクダ, ススム Affiliation Affiliation Name 九州大学大学院農学研究院農業資源経済学部門食料流通学研究分野 Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, School of Agriculture, Kyushu University
Language	Japanese
Publisher	九州大学大学院農学研究院
Publisher	Faculty of Agriculture, Kyushu University
Date	2020-02-28
Source Title	Science bulletin of the Faculty of Agriculture, Kyushu University
Vol	75
Issue	1
First Page	1
Last Page	19
Publication Type	Version of Record
Access Rights	open access
JaLC DOI	https://doi.org/10.15017/2559048

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PISSN	1347-0159
NCID	AA11577672
Record ID	2559048
Subject Terms	香港
	日本産トマト
	海上輸送
	中間所得消費者
	Hong Kong
	Japanese tomatoes
	maritime transport
	middle-income consumers
Notes	本研究では，香港の中間所得消費者を対象に，海上輸送された日本産トマトに対する需要について実証的に研究する．日本から香港へ青果物を輸出するにあたって，航空輸送から海上輸送に切り替えた際に実現する品質・価格において，需要の獲得及び他国産品との競合が可能か否かを検証することを目的とする．試験的に海上輸送された日本産トマトの試食アンケート調査を対象消費者に実施し，食生活・食文化及び日本産農産物に対する認知度・評価等を把握するとともに，海上輸送における価格低下のみならず品質劣化の可能性も考慮に入れ，需要量変化を予測する．その結果，日本産トマトの香港での需要拡大は，輸送費を削減したとしても困難であることが分かった．その上でトマトの輸出を拡大する取り組みを行っていくのであれば，消費者に野菜を生食させるプロモーションを行っていくことが効果的ではないかと考えられる．
Notes	This research empirically studies middle-income consumers’ demand in Hong Kong for Japanese tomatoes shipped by sea. It aims to examine possibilities for Japanese tomatoes to be able to expand quantity demanded and compete with products from other countries when they are shipped by sea instead of air. It explores local dietary habits, recognisability, and evaluation for Japanese agricultural products using a survey conducted for middle-income consumers in Hong Kong, and predicts change in quantity demanded considering not only depreciation but also the possibility of quality degradation caused by maritime transport. As a result, it turned out that expansion in Japanese tomatoes’ quantity demanded would be difficult even if the transportation cost decreased. Therefore, to complement the expansion of tomato exports, promotion that gives consumers an opportunity to try raw vegetables can be effective.
Created Date	2020.03.17
Modified Date	2023.08.02

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＜departmental bulletin paper＞ Analysis of Consumers’ Preferences towards Japanese Tomatoes Shipped by Sea: From a Tasting Survey of Middle-Income Consumers in Hong Kong

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＜departmental bulletin paper＞
Analysis of Consumers’ Preferences towards Japanese Tomatoes Shipped by Sea: From a Tasting Survey of Middle-Income Consumers in Hong Kong