Retail of Fresh Vegetables in China: Why Wet Markets Are Not Replaceable by Supermarkets? - Collections | Kyushu University Library

＜departmental bulletin paper＞
Retail of Fresh Vegetables in China: Why Wet Markets Are Not Replaceable by Supermarkets?

Creator	Creator Name GENG, Xianhui Affiliation Affiliation Name College of Economics and Management, Nanjing Agricultural University
	Creator Name CHEN, Kaiyuan Affiliation Affiliation Name College of Economics and Management, Nanjing Agricultural University
	Author PID K002242 Creator Name FUKUDA, Susumu 福田, 晋フクダ, ススム Affiliation Affiliation Name Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University 九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座
	Author PID K003567 Creator Name MORITAKA, Masahiro 森高, 正博モリキタ, マサヒロ Affiliation Affiliation Name Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University 九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座
	Creator Name LIU, Ran Affiliation Affiliation Name Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University
	Creator Name WEI, Aijian Affiliation Affiliation Name College of Economics and Management, Nanjing Agricultural University
Language	English
Publisher	Faculty of Agriculture, Kyushu University
Publisher	九州大学大学院農学研究院
Date	2020-02
Source Title	Journal of the Faculty of Agriculture, Kyushu University
Vol	65
Issue	1
First Page	201
Last Page	213
Publication Type	Version of Record
Access Rights	open access
Crossref DOI	https://doi.org/10.5109/2558913

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PISSN	0023-6152
NCID	AA00697606
Record ID	2558913
Subject Terms	fresh vegetables
	market competition
	supermarkets
	wet markets
Notes	Supermarkets have existed in China for more than 20 years. Although they have many advantages, supermarkets have not replaced wet markets as the leading retail outlets for fresh food. Currently, the two types of market compete but coexist. The study uses suvery data gathered from December 2015 to January 2016 in Nanjing, which is an important central city of China, to creat a Hedonic model that tests the causal relationships of quality and price among wet markets and supermarkets. The main conclusions are as follows: i) Supermarkets have a quality advantage, while wet markets have a price advantage; ii) For sales of fresh vegetables, supermarkets concentrate on high quality and high prices; and iii) In addition to the quality differences, supermarkets have other distinguishing advantages, such as variety, convenience, environment, and service characteristics.
Funding Information	Funder Name the National Social Science Foundation of China Award Number 15BGL137
	Funder Name the Major projects of social science fund of Jiangsu Province Award Number K0201900192
	Funder Name the Priority Academic Program Development of Jiangsu Higher Education Institutions (PAPD)
Created Date	2020.03.13
Modified Date	2023.11.28