| Abstract |
Rudolf Modley, known as the person who took over the idea of Otto Neurath's Isotype in the USA, wrote a text critical of Neurath in the 1930s. In this text Modley pointed out that the rigid nature of ...Neurath's International Picture Language caused difficulty in propagate it in the USA. His criticism seems to be concerned with the theme of "rigor and relevance in design" in today's context of so-called "Glocalization." The purpose of this paper is to clarify his contribution to the argument about this theme through investigation into his criticism and activity. For this purpose, this paper interprets the criticism in the context of the "Americanization of Neurath method" that rose after them. The conclusion in this paper is that Modley's attempt in the 1930s can be recognized as a search for the actual method for propagating picture language into the public within this context, and thus his activity suggests the fact that rigor and relevance of design always depends on its historical and cultural context.show more
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Hisayasu_ihara_IASDR2009