Factors Influencing Consumer Willingness to Consume Genetically Modified Soybean Oil and Rice in China - Collections

＜departmental bulletin paper＞
Factors Influencing Consumer Willingness to Consume Genetically Modified Soybean Oil and Rice in China

Creator	Creator Name Chen, Tinggui Affiliation Affiliation Name College of Economics and Management, Shanghai Ocean University
	Creator Name Liu, Mingwei Affiliation Affiliation Name College of Engineering Science and Technology, Shanghai Ocean University
	Author PID K003167 Creator Name Nanseki, Teruaki 南石, 晃明ナンセキ, テルアキ Affiliation Affiliation Name Laboratory of Agricultural and Farm Management, Division of Agricultural and Resource Economics, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University 九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座農業経営学研究室
	Author PID K005550 Creator Name Li, Dongpo 李, 東坡リ, トウハ Affiliation Affiliation Name Faculty of Agriculture, Kyushu University 九州大学大学院農学研究院
	Creator Name Chen, Miaomiao Affiliation Affiliation Name College of Economics and Management, Shanghai Ocean University
Language	English
Publisher	Faculty of Agriculture, Kyushu University
Publisher	九州大学大学院農学研究院
Date	2016-02-29
Source Title	Journal of the Faculty of Agriculture, Kyushu University
Vol	61
Issue	1
First Page	195
Last Page	203
Publication Type	Version of Record
Access Rights	open access
Crossref DOI	https://doi.org/10.5109/1564103

File	FileType	Size	Views	Description
p195	pdf	477 KB	705

PISSN	0023-6152
NCID	AA00697606
Record ID	1564103
Peer-Reviewed	Unrefereed
Subject Terms	GM Soybean Oil
	GM Rice
	Information
	Seemingly Unrelated Regression
	WTC
ISSN	0023-6152
NCID	AA00697606
Notes	The objective of this paper is to study the factors influencing consumer willingness to consume (WTC) the genetically modified (GM) foods in the case of the GM soybean oil and the insect–resistant GM rice. The seemingly unrelated regression model was adopted and consumers in Shanghai city were surveyed. The results show that consumer WTC GM soybean oil and GM rice is influenced by some factors that cannot be observed, however the observable factors make an obvious difference. The positive information has positive impact on consumers' WTC the GM soybean oil. The negative information predominates when the positive and negative information are simultaneously presented. The consumers' inherent awareness and safety evaluation of GM soybean oil has a significantly positive impact on the WTC. The impact of the negative publicity and consumers' attitude to compulsory labeling system is negative. Other factors significantly affect the WTC: gender, kid, professional status, income, reading of label information, evaluation of government regulation and purchasing frequency.
Created Date	2016.03.10
Modified Date	2022.11.11