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The Possibility of "Handmade-Housewives" being seen as "New Housewives" : And the theory of the "Seikatsu-sha movement"

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Abstract This article will confirm whether or not "Sakka-san", or "handmade-housewives", are followers of the consumer movement, "Seikatsu-sha movement". This article will make use of data from fieldwork condu...cted with "Sakka-san" and aim to discover what differences exist between "housewife-ness", that is to say those who fit the model of the housewife, and those who oppose the male oriented industrial society. Results in this paper reveal that the concept of the housewife is not sufficiently dealt with in the consumer movement. In cases where the choice of becoming a "Sakka-san" was influenced by pragmatic concerns, there remains the possibility of opposing and finding an alternative to the industrial society.show more

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Created Date 2015.10.30
Modified Date 2020.10.07

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