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In this study, we examined whether and how culture-based visual experience influences the evaluation of objects. Following the semantic differential method, we asked Japanese and Chinese participants,... whose cultural experiences differed, to report their impressions of selected photographs of Japanese and Chinese historic buildings. The results showed that more culture-based visual experience led to more positive evaluations of the buildings. This tendency was significant for historic buildings with comparatively better exteriors. These buildings are considered to possess more distinctly cultural features, which tend to produce differences in the culture-based visual experiences of the observers.show more
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