Chinese Consumers’ Purchase Intention of Eco–Labeled Fish : Based on a Survey to Consumers in Beijing - Collections

＜departmental bulletin paper＞
Chinese Consumers’ Purchase Intention of Eco–Labeled Fish : Based on a Survey to Consumers in Beijing

Creator	Creator Name Quan, Shiwen Affiliation Affiliation Name School of Agricultural Economics and Rural Development, Renmin University of China
	Creator Name Zeng, Yinchu Affiliation Affiliation Name School of Agricultural Economics and Rural Development, Renmin University of China
	Creator Name Huang, Bo Affiliation Affiliation Name School of Agricultural Economics and Rural Development, Renmin University of China
	Author PID K002507 Creator Name Yabe, Mitsuyasu 矢部, 光保ヤベ, ミツヤス Affiliation Affiliation Name Laboratory of Environmental Life Economics, Division of International Agricultural Resource Economics and Business Administration,Faculty of Agriculture, Kyushu University 九州大学大学院農学研究院農業資源経済学部門
Language	English
Publisher	Faculty of Agriculture, Kyushu University
Publisher	九州大学大学院農学研究院
Date	2014-02-28
Source Title	Journal of the Faculty of Agriculture, Kyushu University
Vol	59
Issue	1
First Page	205
Last Page	213
Publication Type	Version of Record
Access Rights	open access
Crossref DOI	https://doi.org/10.5109/1434412
Related DOI	http://www.agr.kyushu-u.ac.jp/
Related URI	http://www.agr.kyushu-u.ac.jp/
Relation	http://www.agr.kyushu-u.ac.jp/

File	FileType	Size	Views	Description
p205	pdf	827 KB	848

PISSN	0023-6152
NCID	AA00697606
Record ID	1434412
Peer-Reviewed	Unrefereed
Subject Terms	consumer behavior
	eco–labeled fish
	purchase intention
	TPB
	utility
Notes	Since environmental certification system on fish products is widely adopted by countries and international organizations, this paper makes an empirical analysis on Chinese consumers’ purchase intention of Eco– Labeled fish. A comprehensive model integrating utility theory and TPB is constructed, and ordered logit model is estimated with data collected from a survey consisting of 386 samples. Results show that Chinese consumers have an overall high intention of purchasing Eco–Labeled fish. Both economic factors and psychological factors significantly affect consumers’ intention, which implies the comprehensive model has a better explanatory power. Negative affection of price, combined with positive affection of budget is confirmed, indicating that Eco–Labeled fish is normal good with a downward sloping demand curve. Among psychological factors, perceived behavioral control is verified to have the greatest impact on consumers’ intention. Several implications with respect to public policy are thus pointed out.
Created Date	2014.04.09
Modified Date	2022.11.11