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Large and medium-scale businesses have adopted online businesses and have benefitted. However, local vendors have hesitation to adopt online business due to the usability of an online platform. The pu...rpose of this paper is to investigate empirically the need of an online business platform for local vendors and subsequently the development of it considering the usability perspective. In order to investigate the need of online business platform, a research model comprising two hypotheses, one related to psychological factors (hesitation to adopt online business) and the other related to risk factors (business loss) of local vendors, is developed. The data related to hypotheses is collected from 21 local vendors through a survey. The sign test is used for testing of hypotheses and it is revealed empirically, at the level of significance 0.05, that local vendors are losing their business due to the exponential growth in online business and have hesitation to adopt the online business due to the usability of an online platform. With due consideration for usability, the platform is developed and assessed statistically using the sign test and the ANOVA test.続きを見る
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