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The Power of Persuasion : Becoming a Merchant in the 18th Century.
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| 概要 | Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in ord...er to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.続きを見る |
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Books at JSTOR: Open Access: 2022 De Gruyter Brill Open Access eBooks: 2022 OAPEN (Open Access Publishing in European Networks): 2022 DOAB Directory of Open Access Books: 2022 |
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| 登録日 | 2024.03.19 |
| 更新日 | 2025.09.02 |