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Kyushu University’s Self-Access Learning Center (SALC) has made efforts to establish a strong online presence in recent years. The SALC currently operates a website, various social media accounts (Fac...ebook, Instagram, and Twitter), as well as a Moodle site. The center makes a concerted effort to integrate information that is shared across different social networking platforms in order to generate interest in services and events. This report draws on social media metrics and a mini survey of SALC users in an attempt to better understand how online forms of communication can help promote educational activities that take place outside of a formal classroom setting. The data was collected during the latter half of the Spring/Summer and start of the Autumn/Winter semesters of 2021. Relevant metrics help assess the level of engagement that various sites attract within an academic institute, while the small-scale survey reveals whether or not these online interactions have tangible benefits for the center’s services. The discussion section of the paper provides valuable insight into what kind of social media sites may prove effective for university-based facilities seeking to utilize online platforms to promote services or reach out to students.続きを見る
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