Mendeley出力
＜紀要論文＞
Hyundai Motor's Global Market Strategy
| 作成者 | |
|---|---|
| 本文言語 | |
| 出版者 | |
| 発行日 | |
| 収録物名 | |
| 巻 | |
| 開始ページ | |
| 終了ページ | |
| 出版タイプ | |
| アクセス権 | |
| JaLC DOI | |
| 概要 | The purpose of this study is to statistically analyze the global market strategies of Hyundai Motor. Our analy-ses first reveal that Hyundai has recorded significant growth during the past five years,... and one of the key factors behind that growth is Hyundai's successful exploitation of emerging markets. When we explore the market strategies of Hyundai in China and India more closely, we identify a common point in that Hyundai launched small vehicles at low prices in both markets. On the other hand, we also find differ-ences regarding market strategies between China and India. Hyundai markets a wide variety of models in China, while it focuses on particular models and pursues economies of scale in India. We also clarify that Hyundai is facing a couple of agendas in both markets. Hyundai has not earned solid brand loyalty in China, meanwhile it seems an im-portant issue for Hyundai how to differentiate its products against those of Maruti Suzuki in India.続きを見る |
| 目次 | Introduction 1. Overview of grobal automotive market trends 2. Regional composition rate of global automotive unit sales 3. Market strategies in China and India 4. Concluding remarks Bibiography |
詳細
| PISSN | |
|---|---|
| NCID | |
| レコードID | |
| 主題 | |
| タイプ | |
| 登録日 | 2021.12.01 |
| 更新日 | 2022.03.17 |