The online customer : new data mining and marketing approaches

＜図書＞
The online customer : new data mining and marketing approaches

責任表示	Yinghui Yang
データ種別	図書
出版情報	Youngstown, N.Y. : Cambria Press , c2006
本文言語	英語
大きさ	xxvii, 106 p. : ill. ; 24 cm
概要	In The Online Customer, Yinghui Yang details how data mining and marketing approaches can be used to study marketing problems. The book uses a vast dataset of web transactions from the largest intern...t retailers, including Amazon.com. In particular, she deftly shows how to integrate and compare statistical methods from marketing and data mining research. The book comprises two parts. The first part focuses on using behavior patterns for customer segmentation. It advances data mining theory by presenting a novel pattern-based clustering approach to customer segmentation and valuation. The second part of the book explores how free shipping impacts purchase behavior online. It illuminates the importance of shipping policies in a competitive setting. With complete documentation and methodology, this book is a valuable reference that business and Internet Studies scholars can build upon. 続きを見る

状態	巻次	所蔵場所	請求記号	刷年	文庫名称	資料番号	コメント	予約・取寄	複写申込	自動書庫
		理系図2F 開架	670/Y 57	2006		010212012000060		予約・取寄			予約・取寄

一般注記	Includes bibliographical references (p. [99]-104) and indexes
著者標目	*Yang, Yinghui, 1974-
件　名	LCSH:Internet marketing LCSH:Data mining LCSH:Market segmentation
分　類	LCC:HF5415.1265 DC22:658.8/72
書誌ID	1001475210
ISBN	9781934043066
NCID	BA82657838
巻冊次	ISBN:9781934043066 ; XISBN:1934043060
登録日	2012.04.18
更新日	2012.04.18