Mendeley出力
＜図書＞
Persuasion : theory and research
| 責任表示 | Daniel J. O'Keefe |
|---|---|
| シリーズ | Current communication : an advanced text series ; v. 2 |
| データ種別 | 図書 |
| 出版情報 | Newbury Park, CA : Sage Publications , c1990 |
| 本文言語 | 英語 |
| 大きさ | 270 p. ; 24 cm |
| 概要 | This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the prod...ction of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 自動書庫 | 141.8/O 49 | 1990 |
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032212011506440 |
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書誌詳細
| 一般注記 | Bibliography: p. 224-255 Includes indexes |
|---|---|
| 著者標目 | *O'Keefe, Daniel J., 1950- |
| 件 名 | LCSH:Persuasion (Psychology) |
| 分 類 | LCC:BF637.P4 DC20:153.8/52 |
| 書誌ID | 1001454836 |
| ISBN | 0803933681 |
| NCID | BA1049319X |
| 巻冊次 | ISBN:0803933681 |
| 登録日 | 2011.09.05 |
| 更新日 | 2011.09.05 |