Mendeley出力
＜図書＞
Industrial organization : markets and strategies
| 責任表示 | Paul Belleflamme, Martin Peitz |
|---|---|
| データ種別 | 図書 |
| 出版情報 | Cambridge : Cambridge University Press , 2010 |
| 本文言語 | 英語 |
| 大きさ | xxi, 702 p. : ill. ; 26 cm |
| 概要 | "Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible sty...e, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides"--Provided by publisher.続きを見る |
| 目次 | What is Markets and strategies? Firms, consumers and the market Static imperfect competition Dynamic aspects of imperfect competition Product differentiation Advertising and related marketing strategies Consumer inertia Group pricing and personalized pricing Menu pricing Intertemporal price discrimination Bundling Asymmetric information, price and advertising signals Marketing tools for experience goods Cartels and tacit collusion Horizontal mergers Strategic incumbents and entry Vertically related markets Innovation and R&D Intellectual property Markets with network goods Strategies for network goods Markets with intermediated goods Information and reputation in intermediated product markets.続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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: hbk | 中央図 自動書庫 | 335.3/B 33 | 2010 |
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010212010000792 |
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書誌詳細
| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | *Belleflamme, Paul Peitz, Martin |
| 件 名 | LCSH:Industrial organization LCSH:Industrial organization -- Case studies 全ての件名で検索 |
| 分 類 | DC22:338.6 |
| 書誌ID | 1001424344 |
| ISBN | 9780521862998 |
| NCID | BB01052656 |
| 巻冊次 | : hbk ; ISBN:9780521862998 : pbk ; ISBN:9780521681599 |
| 登録日 | 2010.07.02 |
| 更新日 | 2010.07.02 |