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<図書>
Nudge : improving decisions about health, wealth, and happiness

責任表示 Richard H. Thaler, Cass R. Sunstein
データ種別 図書
Updated ed. with a new afterword and a new chapter
出版情報 London : Penguin Books , 2009
本文言語 英語
大きさ viii, 312 p. ; 22 cm
概要 Nudge is about choices-how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we ma...e in our lives-including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other numerous bad decisions regarding health care, our families, and education. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture" can successfully nudge people toward the best decision without restricting their freedom of choice. Terrifically straightforward, informative, and often very entertaining, this book is a must read for anyone with an interest in our individual and collective well-being.続きを見る

所蔵情報


: pbk 中央図 4A 331/Th 1 2009
010212010000233

: pbk 法 研究室 Z 40/T/21 2009
024212011012768

書誌詳細

一般注記 "Revised and expanded edition"--Cover
Originally published: New Haven, Conn. : Yale University Press, 2008
Includes bibliographical references (p. 281-302) and index
著者標目 *Thaler, Richard H., 1945-
Sunstein, Cass R.
件 名 LCSH:Economics -- Psychological aspects  全ての件名で検索
LCSH:Choice (Psychology) -- Economic aspects  全ての件名で検索
LCSH:Decision making -- Psychological aspects  全ての件名で検索
LCSH:Consumer behavior
分 類 DC22:330.019
書誌ID 1001423174
ISBN 9780143115267
NCID BA88868042
巻冊次 : pbk ; ISBN:9780143115267
登録日 2010.06.16
更新日 2012.02.22