| 責任表示 |
Warren J. Keegan, Mark C. Green |
| データ種別 |
図書 |
| 版 |
5th ed. |
| 出版情報 |
Upper Saddle River, N.J. : Pearson Prentice Hall , c2008 |
| 本文言語 |
英語 |
| 大きさ |
xxiv, 643 p. : col. ill. ; 28 cm |
| 概要 |
KEY BENEFIT The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the fl...xibility to choose a book that is economical as well as interesting. KEY TOPICS Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. MARKET For those entering the global job market, especially helpful for hirees of import/export departments. 続きを見る
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