A nonparametric approach to perceptions-based market segmentation : foundations

＜図書＞
A nonparametric approach to perceptions-based market segmentation : foundations

責任表示	Josef A. Mazanec, Helmut Strasser
シリーズ	Interdisciplinary studies in economics and management ; v. 1
データ種別	図書
出版情報	Wien : Springer-Verlag , c2000
本文言語	英語
大きさ	195 p. : ill ; 25 cm
概要	The new series edited by the Jubilaumsstiftung of the Wirtschaftsuniversitat Wien aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. V...lumes 1 & 2 focus on recent results gained by a group of mathematicians & marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey & panel data. Market segmentation & product positioning are major strategic issues in a company's marketing decision making. The analytical tools highlighted in the Foundations & Applications Volumes are new instruments for exploratory & inferential market structure analysis based on consumer brand perceptions & choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data. 続きを見る

状態	巻次	所蔵場所	請求記号	刷年	文庫名称	資料番号	コメント	予約・取寄	複写申込	自動書庫
		理系図3F 数理独自	MAZA/10/1	2000		023212000005466		予約・取寄			予約・取寄

一般注記	Bibliography: p. [187]-188 Includes index
著者標目	*Mazanec, Josef A. Strasser, Helmut, 1948-
書誌ID	1001397268
ISBN	3211834737
NCID	BA48683030
巻冊次	ISBN:3211834737
登録日	2009.11.02
更新日	2009.11.02