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<図書>
The construction of preference

責任表示 edited by Sarah Lichtenstein, Paul Slovic
データ種別 図書
出版情報 Cambridge : Cambridge University Press , 2006
本文言語 英語
大きさ xviii, 790 p. : ill., port. ; 24 cm
概要 Do we really know what we want? Or must we sometimes construct our preferences on the spot, using whatever cues are available - even when these cues lead us astray? One of the main themes that has eme...ged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e.g., choice and pricing) give rise to systematically different responses. These preference reversals violate the principle of procedure invariance that is fundamental to all theories of rational choice. If different elicitation procedures produce different orderings of options, how can preferences be defined and in what sense do they exist? This book shows not only the historical roots of preference construction but also the blossoming of the concept within psychology, law, marketing, philosophy, environmental policy, and economics. Decision making is now understood to be a highly contingent form of information processing, sensitive to task complexity, time pressure, response mode, framing, reference points, and other contextual factors. Book jacket.続きを見る

所蔵情報


: paperback 中央図 2A 141.8/L 61 2006
058212006009805

書誌詳細

一般注記 Includes bibliographical references (p. 709-773) and index
著者標目 Lichtenstein, Sarah
Slovic, Paul, 1938-
件 名 LCSH:Choice (Psychology)
分 類 LCC:BF611
DC22:153.8/3
書誌ID 1001318942
ISBN 0521834287
NCID BA79869554
巻冊次 : hardback ; ISBN:0521834287 ; XISBN:9780521834285
: pbk ; ISBN:0521542200 ; XISBN:9780521542203
登録日 2009.09.18
更新日 2009.09.18

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