Mendeley出力
＜図書＞
Bayesian statistics and marketing
| 責任表示 | Peter E. Rossi, Greg M. Allenby, Robert McCulloch |
|---|---|
| シリーズ | Wiley series in probability and mathematical statistics |
| データ種別 | 図書 |
| 出版情報 | Chichester : J. Wiley , c2005 |
| 本文言語 | 英語 |
| 大きさ | x, 348 p. : ill. ; 26 cm |
| 概要 | Rossi (business, U. of Chicago) et al. describe the use of Bayesian methods in marketing, focusing on the fundamentals, Markov chain Monte Carlo methods, unit level models and discrete demand, hierarc...ical models, model choice and decision theory, and simultaneity. They then provide five case studies that examine packaged goods, consumer preference, scale usage heterogeneity, conjunctive screening rules, and consumer demand for variety. The models are programmed using the R language; a website contains more of the code and data. The book is intended for marketing researchers and graduates students with knowledge of probability and statistics. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com) 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
: hbk | 芸工図 3F 書架 | 675.2/R73 | 2006 |
|
013212007001335 |
|
|||
|
|
: hbk | 芸工図 3F 書架 | 675.2/R73/a | 2006 |
|
013212007001347 |
|
書誌詳細
| 一般注記 | Includes bibliographical references (p. [335]-339) and index Reprinted with corrections October 2006 |
|---|---|
| 著者標目 | *Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. |
| 件 名 | LCSH:Marketing research -- Mathematical models
全ての件名で検索
LCSH:Marketing -- Mathematical models 全ての件名で検索 LCSH:Bayesian statistical decision theory |
| 分 類 | LCC:HF5415.2 DC22:658.8/3/015118 |
| 書誌ID | 1001282584 |
| ISBN | 9780470863671 |
| NCID | BA74294262 |
| 巻冊次 | : hbk ; ISBN:9780470863671 ; XISBN:0470863676 |
| 登録日 | 2009.09.18 |
| 更新日 | 2017.10.03 |