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＜図書＞
The regional multinationals : MNEs and "global" strategic management
| 責任表示 | Alan M. Rugman |
|---|---|
| データ種別 | 図書 |
| 出版情報 | Cambridge : Cambridge University Press , 2005 |
| 本文言語 | 英語 |
| 大きさ | xii, 276 p. : ill. ; 25 cm |
| 概要 | Although many firms label themselves "global," very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals...and finds that most multinationals are strongly regional, with international operations in their home regions of North America, or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models, and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization, and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond. Book jacket. Although many firms label themselves "global," very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models, and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization, and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond. Book jacket.続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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: pbk | 中央図 自動書庫 | 335.5/R 83/20050391 | 2005 |
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017212005003914 |
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書誌詳細
| 一般注記 | Includes bibliographical references (p. [257]-269) and indexes |
|---|---|
| 著者標目 | *Rugman, Alan M., 1945- |
| 件 名 | LCSH:International business enterprises |
| 分 類 | LCC:HD2755.5 DC22:338.8/8 |
| 書誌ID | 1001277062 |
| ISBN | 0521603617 |
| NCID | BA70344063 |
| 巻冊次 | : pbk ; ISBN:0521603617 : hardback ; ISBN:0521842654 |
| 登録日 | 2009.09.18 |
| 更新日 | 2009.09.18 |