Mendeley出力
＜図書＞
Marketing management : an Asian perspective
| 責任表示 | Philip Kotler ... [et al.] |
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| データ種別 | 図書 |
| 版 | 3rd ed |
| 出版情報 | Singapore ; Tokyo : Prentice Hall , 2003 |
| 本文言語 | 英語 |
| 大きさ | xxvi, 771 p. : ill. (some col.), ports. ; 27 cm |
| 概要 | "Marketing Management, Third Edition" builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's...market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights. The authors examine understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the marketing offering and managing and delivering marketing programs. For marketing professionals. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 自動書庫 | 675/Ko 91/20030418 | 2003 |
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017212003004181 |
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書誌詳細
| 別書名 | 原タイトル:Marketing management : analysis, planning, implementation, and control |
|---|---|
| 一般注記 | Originally published: 11th ed. Upper Saddle River, N.J. : Prenice Hall, c2003 Includes bibliographical references and indexes |
| 著者標目 | Kotler, Philip, 1931- |
| 件 名 | LCSH:Marketing -- Asia -- Management
全ての件名で検索
LCSH:Marketing -- Management 全ての件名で検索 |
| 分 類 | DC20:658.8/0095 |
| 書誌ID | 1001127375 |
| ISBN | 0131066250 |
| NCID | BA64908608 |
| 巻冊次 | ISBN:0131066250 : pbk ; ISBN:0131001353 |
| 登録日 | 2009.09.17 |
| 更新日 | 2009.09.17 |