Mendeley出力
＜図書＞
How to produce effective TV commercials
| 責任表示 | Hooper White |
|---|---|
| データ種別 | 図書 |
| 版 | 3rd ed |
| 出版情報 | Lincolnwood, Ill., USA : NTC Business Books , c1994 |
| 本文言語 | 英語 |
| 大きさ | xv, 279 p. : ill. ; 26 cm |
| 概要 | Praise for How to Produce Effective TV Commercials Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. ...e has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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芸工図 3F 書架 | 674.6/W68 | 1994 |
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072032102000353 |
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書誌詳細
| 一般注記 | Includes index |
|---|---|
| 著者標目 | *White, Hooper |
| 件 名 | LCSH:Television advertising |
| 分 類 | LCC:HF6146.T42 DC20:659.14/3 |
| 書誌ID | 1001009890 |
| ISBN | 0844230170 |
| NCID | BA57302353 |
| 巻冊次 | ISBN:0844230170 |
| 登録日 | 2009.09.16 |
| 更新日 | 2009.09.16 |