Mendeley出力
＜図書＞
Kotler on marketing : how to create, win, and dominate markets
| 責任表示 | Philip Kotler |
|---|---|
| データ種別 | 図書 |
| 出版情報 | New York : Free Press , c1999 |
| 本文言語 | 英語 |
| 大きさ | xiv, 257 p. : ill. ; 25 cm |
| 概要 | Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing of...ers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal. If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
|
中央図 自動書庫 | 675/Ko 91/20030291 | 2001 |
|
017212003002910 |
|
|||
|
|
|
中央図 自動書庫 | 675/Ko 93 | 1999 |
|
032212013006907 |
|
|||
|
|
|
理系図2F 開架 | 675/Ko 93 | 1999 |
|
031212013000066 |
|
書誌詳細
| 一般注記 | Includes bibliographical references (p. 229-233) and indexes |
|---|---|
| 著者標目 | *Kotler, Philip, 1931- |
| 件 名 | LCSH:Marketing -- Management 全ての件名で検索 |
| 分 類 | NDC9:675 LCC:HF5415.13 DC21:658.8 |
| 書誌ID | 1001009740 |
| ISBN | 0684850338 |
| NCID | BA40999722 |
| 巻冊次 | ISBN:0684850338 |
| 登録日 | 2009.09.16 |
| 更新日 | 2014.01.10 |