Mendeley出力
＜図書＞
Information rules : a strategic guide to the network economy
| 責任表示 | Carl Shapiro and Hal R. Varian |
|---|---|
| データ種別 | 図書 |
| 出版情報 | Boston, Mass. : Harvard Business School Press , c1999 |
| 本文言語 | 英語 |
| 大きさ | x, 352 p. : ill. ; 24 cm |
| 概要 | In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro & Hal Varian. In Informa...ion Rules, they reveal that many long-standing economic concepts can provide the insight & understanding necessary to succeed in the information age. Shapiro & Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a web site, managers must know how to evaluate the consequences of pricing, protecting, & planning new versions of their information products, services, & systems. The first book to distill the economics of information & networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, & finance professionals to executives in the entertainment, publishing, & hardware & software industries--navigate successfully through the information economy .A Business Week Bestseller. "In all this stack of books on managing knowledge, intellectual capital, the ecology of information & the like, the single volume most worth reading--&, for many persons having, is INFORMATION RULES."--David Warsh, The Boston Globe "Deftly describes the new information landscape using well-established economic tools.... Anyone with a mind to survive in the volatile New Economy would be wise to bust out those highlighters & read this book very carefully....Information Rules...[earns] a place on the bookshelf next to such strategic classics as The Art of War."--Business 2.0 "For those considering a plunge into electronic commerce, the book is a necessary prerequisite."-Computerworld "If you want to understand how the network economy really functions & why some companies succeed spectacularly [than] others, despite having mould-breaking technology, look no further."--The Economist "Shapiro & Varian's economic analysis doubles as a sort of primer on how to run an Information Age company."-Fortune "An excellent book! Through a combination of clear, jargon-free English, & crisp, specific examples drawn from real left, Information Rules shows how economic principles apply in the age of the Internet."--Andrew S. Grove, chairman of the board, Intel Corporation "Long after today's fashionable management books have been consigned to the recycling bin, Information Rules will remain on the shelf, well-thumbed & often referenced."--Paul Saffo, director, Institute for the Future "I have not found a better field guide to the trench warfare of competition in the information age."--Michael Dolbec, Vice President, Business Development, 3Com 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 自動書庫 | 336.17/Sh 12 | 1999 |
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003212003002560 |
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書誌詳細
| 一般注記 | Includes bibliographical references (p. 329-334) and index |
|---|---|
| 著者標目 | *Shapiro, Carl Varian, Hal R., 1947- |
| 件 名 | LCSH:Information technology -- Economic aspects
全ての件名で検索
LCSH:Information society |
| 分 類 | NDC9:336.17 LCC:HC79.I55 DC21:658.4/038 |
| 書誌ID | 1000968174 |
| ISBN | 9780875848631 |
| NCID | BA38246426 |
| 巻冊次 | ISBN:9780875848631 ; XISBN:087584863X |
| 登録日 | 2009.09.16 |
| 更新日 | 2009.09.16 |