Mendeley出力
＜図書＞
Marketing the e-Business
| 責任表示 | Lisa Harris and Charles Dennis |
|---|---|
| シリーズ | Routledge e-Business series |
| データ種別 | 図書 |
| 出版情報 | London : Routledge , 2002 |
| 本文言語 | 英語 |
| 大きさ | xii, 355 p. : ill. ; 24 cm |
| 概要 | This important title looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes (product, price, promotion, place etc) th...s accessible text looks at the bigger 'E' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, etc. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan. This title available in eBook format. Click here for more information.Visit our eBookstore at: www.ebookstore.tandf.co.uk. Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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: pbk | 中央図 自動書庫 | 670/H 33/20020481 | 2002 |
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017212002004812 |
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書誌詳細
| 一般注記 | Includes bibliographical references (p. 336-344) and index |
|---|---|
| 著者標目 | *Harris, Lisa Charles Dennis |
| 件 名 | LCSH:Electronic commerce -- Marketing 全ての件名で検索 |
| 分 類 | DC21:658.802 |
| 書誌ID | 1000938806 |
| ISBN | 0415256003 |
| NCID | BA58870806 |
| 巻冊次 | : hbk ; ISBN:0415256003 : pbk ; ISBN:0415256011 ; PRICE:Ჱ5.99 |
| NBN | GBA2X3651 |
| 登録日 | 2009.09.16 |
| 更新日 | 2009.09.16 |