Mendeley出力
＜図書＞
Real time : preparing for the age of the never satisfied customer
| 責任表示 | [by] Regis McKenna |
|---|---|
| データ種別 | 図書 |
| 出版情報 | Boston, Mass. : Harvard Business School Press , 1999 |
| 本文言語 | 英語 |
| 大きさ | xi, 204 p. : ill. ; 21 cm |
| 概要 | Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification...or else. Now available in paper...ack, this pathbreaking book reveals why managers today must be prepared for anything-anytime, anywhere, & in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, & to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, & are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, & initiates. It will spark your imagination, move you to think in new ways, & ignite a lively debate on how to dominate in real time. A Business Week Bestseller. "A wide-ranging, entertaining tour of the real-time landscape...a good read for your next plane trip."--Computerworld "McKenna has written a manifesto for marketers, customer-service employees, & managers in general. In an accessible & convincing manner, he explains why--& shows how --corporations must use these technological advancements to compete in today's marketplace."--Publishers Weekly "Real Time has all the ingredients of a successful business book, including a simple yet powerful theme."--Upside "Regis McKenna never ceases to challenge the conventional wisdom. The notion of eliminating hierarchy & long-term planning, & creating real time management that focuses on delivery, results, & customer needs, is a key revelation for companies large & small."--Jerry Yang, Founder, Yahoo! "An insightful & useful book that provides a practical understanding of how time, technology, & customer service are increasingly interrelated."--Fred Smith, Chairman & CEO, Federal Express 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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: pbk | 中央図 自動書庫 | 336.75/M 21/20040330 | 1999 |
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017212004003304 |
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書誌詳細
| 一般注記 | Originally published: 1997 Includes bibliographical references (p. 183-187) and index |
|---|---|
| 著者標目 | *McKenna, Regis |
| 件 名 | LCSH:Customer relations LCSH:Real-time data processing |
| 分 類 | NDC9:675 DC21:658.812 |
| 書誌ID | 1000933470 |
| ISBN | 0875849342 |
| NCID | BA4197238X |
| 巻冊次 | : pbk ; ISBN:0875849342 |
| NBN | B99Z0922 |
| 登録日 | 2009.09.16 |
| 更新日 | 2009.09.16 |