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<図書>
Japanese consumer behavior : from worker bees to wary shoppers : an anthropologist reads research by the Hakuhodo Institute of Life and Living

責任表示 John L. McCreery
シリーズ ConsumAsiaN book series
データ種別 図書
出版情報 Honolulu : University of Hawai'i Press , c2000
本文言語 英語
大きさ ix, 278 p. : ill. ; 24 cm
概要 What role does consumption play in Japanese lives that are more than study, work, and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar ...areers, increasing independence for women, changing family values, a shrinking birth rate, and an aging population? Japan's first think tank devoted to the study of consumer behaviour was created to answer these questions. In this book, an anthropologist reads its research, exploring Japan through the eyes of Japanese researchers and discovering patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
What role does consumption play in Japanese lives that are more than study, work, and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, increasing independence for women, changing family values, a shrinking birth rate, and an aging population? Japan's first think tank devoted to the study of consumer behaviour was created to answer these questions. In this book, an anthropologist reads its research, exploring Japan through the eyes of Japanese researchers and discovering patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
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所蔵情報


: pbk 中央図 自動書庫 365/Ma 13 2000
003212001006922

書誌詳細

一般注記 Bibliography: p. 269-272
Includes index
著者標目 *McCreery, John Linwood, 1944-
件 名 LCSH:Consumers -- Social aspects -- Japan  全ての件名で検索
LCSH:Consumers -- Japan -- Attitudes  全ての件名で検索
LCSH:Consumer behavior -- Japan  全ての件名で検索
分 類 LCC:HF5415.33.J3
DC21:306.30952
書誌ID 1000888157
ISBN 082482315X
NCID BA46970643
巻冊次 : cloth ; ISBN:082482315X
: pbk ; ISBN:0824823168
登録日 2009.09.15
更新日 2009.09.15

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