Handbook of services marketing & management

＜図書＞
Handbook of services marketing & management

責任表示	Teresa A. Swartz, Dawn Iacobucci, editors
データ種別	図書
出版情報	Thousand Oaks, Calif. ; London : Sage , c2000
本文言語	英語
大きさ	ix, 521 p. : ill. ; 26 cm
概要	Presents perspectives on the foundations of services, while simultaneously challenging and expanding current services practices. In-depth chapters and shorter, more focused chapters treat emerging iss...es, in sections on settings, demand management, excellence and profitability, service recovery, service relationships, and the firm. Specific subjects include services and seasonal demand, estimating the return on quality, guarantees, and relationship marketing and management. Other topics are brand switching and loyalty for services, pricing the service offering, and franchising. Annotation c. Book News, Inc., Portland, OR (booknews.com) The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics. 続きを見る

状態	巻次	所蔵場所	請求記号	刷年	文庫名称	資料番号	コメント	予約・取寄	複写申込	自動書庫
	: pbk	中央図 2B	673.9/Sw 3/54990178	2000		054211999001781		予約・取寄			予約・取寄

別書名	異なりアクセスタイトル:Handbook of services marketing and management
一般注記	Includes bibliographical references and indexes
著者標目	Swartz, Teresa A. Iacobucci, Dawn
件　名	LCSH:Service industries -- Marketing 全ての件名で検索 LCSH:Service industries -- Management 全ての件名で検索 LCSH:Customer services -- Marketing 全ての件名で検索 LCSH:Customer services -- Management 全ての件名で検索
分　類	LCC:HD9980.5 NDC9:673.9 DC21:658.8
書誌ID	1000823183
ISBN	0761916113
NCID	BA45010237
巻冊次	: hbk ; ISBN:0761916113 ; PRICE:£61.00 : pbk ; ISBN:0761916121 ; PRICE:£27.00
NBN	B99V0369
登録日	2009.09.15
更新日	2009.09.15