Mendeley出力
＜図書＞
New economy emotion : engaging customer passion with E-CRM
| 責任表示 | Alfredo Zingale and Matthias Arndt |
|---|---|
| シリーズ | The new economy excellence series |
| データ種別 | 図書 |
| 出版情報 | Chichester : J. Wiley , c2001 |
| 本文言語 | 英語 |
| 大きさ | xiii, 226 p. : ill. ; 22 cm |
| 概要 | Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationsh...p Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online ProfitabilityJeremy Kourdi - 0471498440New Economy Energy: Unleashing Knowledge for Competitive AdvantageSultan Kermally - 0471499633New Economy Expression: Redefining Marketing in the Multi-Channel AgeDavid Mercer - 0471500089 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 自動書庫 | 670/Z 4/20020221 | 2001 |
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017212002002211 |
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書誌詳細
| 一般注記 | Includes bibliographical references (p. [220]) and index |
|---|---|
| 著者標目 | *Zingale, Alfredo Arndt, Matthias |
| 件 名 | LCSH:Electronic commerce LCSH:Success in business LCSH:Marketing |
| 分 類 | DC21:380.102854678 |
| 書誌ID | 1000796712 |
| ISBN | 0470841354 |
| NCID | BA57388858 |
| 巻冊次 | ISBN:0470841354 |
| NBN | BA141512 |
| 登録日 | 2009.09.15 |
| 更新日 | 2009.09.15 |