The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy

＜図書＞
The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy

責任表示	Matt Haig
データ種別	図書
出版情報	London : Kogan Page , 2001
本文言語	英語
大きさ	xiv, 273 p. : ill. ; 24 cm
概要	* Packed with practical advice, ideas, international cases, examples and screen shotsThe rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constit...tes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component.The chapters includes information on topics like: * B2B basics; * B2B web design/Intranets and Extranets; * B2B branding; * Marketing via search engines; * B2B advertising; * B2B e-mail marketing; * And a B2B marketing dictionary.続きを見る

状態	巻次	所蔵場所	請求記号	刷年	文庫名称	資料番号	コメント	予約・取寄	複写申込	自動書庫
		中央図自動書庫	007.35/H 15/20011015	2001		017212001010154		予約・取寄		出庫可能	予約・取寄		出庫可能

一般注記	Includes bibliographical references and index
著者標目	Haig, Matt
書誌ID	1000780126
ISBN	0749435771
NCID	BA55751582
巻冊次	ISBN:0749435771
登録日	2009.09.15
更新日	2009.09.15