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<図書>
Introduction to e-commerce

責任表示 Efraim Turban and David King
データ種別 図書
出版情報 Upper Saddle River, N.J. : Prentice Hall , c2003
本文言語 英語
大きさ xxxiv, 537 p. : ill. ; 26 cm
概要 Offering both real-world "and" theoretical perspectives, this book features exceptionally comprehensive yet "manageable" coverage of a broad spectrum of E-commerce essentials from a global point of v...ew. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives. 続きを見る

所蔵情報



中央図 自動書庫 670/Tu 6/20020202 2003
017212002002021

書誌詳細

一般注記 Includes bibliographical references and index
著者標目 Turban, Efraim
King, David
書誌ID 1000776828
ISBN 0130094064
NCID BA58904737
巻冊次 ISBN:0130094064
登録日 2009.09.15
更新日 2009.09.15