New economy expression : redefining marketing in the multichannel age

＜図書＞
New economy expression : redefining marketing in the multichannel age

責任表示	David Mercer
シリーズ	The new economy excellence series
データ種別	図書
出版情報	Chichester : J. Wiley , 2001
本文言語	英語
大きさ	ix, 274 p. : ill. ; 22 cm
概要	The key takeaway from this book is that, despite all the recent hype, e-commerce follows most of the marketing rules that have long been established in conventional markets. What has changed is the va...iety and scope of new channels to market. David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business into an effective, profitable marketing mix. What is vital is creating a synergy between the old and new ways of doing business. The topic of e-marketing is approached from the perspective of a traditional business incorporating clicks into bricks. Genuinely interactive one-to-one customer relationship management is closely examined, as well as B2B (business to business) and C2C (consumer to consumer) models. These models are set within the context of product/service decisions, pricing and promotion, e-retail, future developments and the thorny issue of how to actually make money online. Readers will emerge with an enhanced understanding of the true potential of e-marketing and a set of powerful, practical tools needed to effectively express themselves and their enterprise in this multichannel environment. 続きを見る

状態	巻次	所蔵場所	請求記号	刷年	文庫名称	資料番号	コメント	予約・取寄	複写申込	自動書庫
		中央図自動書庫	670/Me 62/20020225	2001		017212002002250		予約・取寄		出庫可能	予約・取寄		出庫可能

一般注記	Includes bibliographical references (p. [263]) and index
著者標目	*Mercer, David
書誌ID	1000765938
ISBN	0471500089
NCID	BA55294582
巻冊次	ISBN:0471500089
登録日	2009.09.15
更新日	2009.09.15