Mendeley出力
＜図書＞
Effective public relations
| 責任表示 | Scott M. Cutlip, Allen H. Center |
|---|---|
| データ種別 | 図書 |
| 版 | 4th ed |
| 出版情報 | Englewood Cliffs, N.J. : Prentice-Hall , c1971 |
| 本文言語 | 英語 |
| 大きさ | xvii, 701 p. : ill., ports ; 25 cm |
| 概要 | Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This ldquo;biblerdquo; of the public relations field...continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the ldquo;bible of public relations,rdquo; the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
|
中央図 自動書庫 | 210/C/181 | 1971 |
|
017232000389643 |
|
書誌詳細
| 一般注記 | Includes bibliographies |
|---|---|
| 著者標目 | *Cutlip, Scott M., 1915- Center, Allen H. joint author |
| 件 名 | LCSH:Public relations |
| 分 類 | LCC:HM263 DC:659.2 |
| 書誌ID | 1000626783 |
| ISBN | 0132450275 |
| NCID | BA14160009 |
| 巻冊次 | ISBN:0132450275 |
| 登録日 | 2009.09.14 |
| 更新日 | 2009.09.14 |